The real challenge was managing the economics while bootstrapping the business without investors. Figuring out how much to invest in marketing versus distribution and how to approach retailers without overspending. Balancing growth with limited resources forced me to prioritize, experiment and get creative with every dollar.
"It's up to you to make that decision... and let's face it, it's a small price to pay getting your gallbladder out if you're going to lose pounds."
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Марина Аверкина
Фото: Liesa Johannssen / Reuters